My gym business began out of a love for the sport
Toni and Joni Ilmakari enjoyed the gym so much that they decided to open their own EasyFit gym. It hasn’t always been easy, but they’ve managed to get through it all with the support of the chain and their family. The Ilmakari brothers, Toni and Joni, were active even as children. Toni first played ice hockey, which he switched to breakdancing as a teenager. His hobby even turned into a career, and Toni got to perform at Hartwall Arena during Robin’s concert […]
Physical therapist and owner of two fitness centers
As a young woman, Maarit Koskinen didn’t heed her mother’s warnings about the difficult path of an entrepreneur; instead, she set out determinedly to make her dreams come true, one step at a time. Today, Maarit works as a physical therapist and runs a fitness center—and the best part is still seeing her clients’ smiles. Maarit grew up in a family of track and field athletes; her mother was a javelin thrower and her father had a long career as a coach. Maarit was involved in sports throughout her youth, both as a hobby and competitively. When it came time to choose a field of study, Maarit was […]
From Personal Trainer to Entrepreneur
Jatta Sipola, who is competing for the title of the world’s strongest woman, also understands the challenges faced by clients who are new to exercise. Rovaniemi’s EasyFit has something to offer a wide variety of fitness enthusiasts. When Rovaniemi’s EasyFit opened in 2015, Jatta Sipola worked there as a personal trainer. Through her work, she became familiar with both the gym’s operations and its clientele. Around the time of the center’s first anniversary, Jatta was offered the opportunity to become a franchisee with her own stake in the business, and she seized the opportunity […]